Case Study: Glow & Wick – Handmade Candle E-Commerce Website
Client:
Glow & Wick (Fictional Small Business for Portfolio)
Project Overview
Glow & Wick is a small local business crafting handmade, eco-friendly soy candles. The owner, Anna Müller, wanted an online store that reflects the warmth and sustainability of her brand while making it easy for customers to shop.
Challenges & Goals
✔ Warm & Inviting Aesthetic – The website needed to mirror the brand’s handmade, nature-inspired identity.
✔ Seamless Shopping Experience – Ensuring a simple and intuitive e-commerce flow for non-tech-savvy customers.
✔ Sustainability Storytelling – Highlighting the eco-friendly materials and packaging to appeal to conscious buyers.
✔ Smooth Checkout & Payment Integration – Offering a frictionless purchasing process.
✔ Brand-Aligned Color Palette – Using a soothing and elegant color scheme
The Solution
I designed a clean, engaging, and conversion-optimized Squarespace website with:
✅ A cozy, inviting homepage showcasing the brand’s mission and best-selling products.
✅ A structured, easy-to-navigate shop page with filter options by scent, size, and price.
✅ A heartfelt “About” section sharing Anna’s journey and passion for handcrafted candles.
✅ A dedicated FAQ & Sustainability section educating customers on soy wax benefits and candle care.
✅ A smooth checkout process with multiple secure payment options.
✅ A pop-up for email list growth, offering 10% off the first order.
✅ A fully mobile-responsive design for a seamless shopping experience across all devices.
✅ A color palette integration aligning with the brand’s identity, reinforcing warmth and nature.
Results & Impact
✨ Warm, nature-inspired brand presence
✨ Clear and engaging storytelling
✨ Easy navigation and smooth user experience
✨ Optimized for conversions with compelling CTAs
💡 This project demonstrates my ability to craft beautiful, functional, and high-converting e-commerce websites tailored to small business owners