Case Study: Glow & Wick – Handmade Candle E-Commerce Website

Client:

Glow & Wick (Fictional Small Business for Portfolio)

Project Overview

Glow & Wick is a small local business crafting handmade, eco-friendly soy candles. The owner, Anna Müller, wanted an online store that reflects the warmth and sustainability of her brand while making it easy for customers to shop.

Squarespace online store and website
Squarespace online store and website - About page
Squarespace online store and website - Shop

Challenges & Goals

Warm & Inviting Aesthetic – The website needed to mirror the brand’s handmade, nature-inspired identity.

Seamless Shopping Experience – Ensuring a simple and intuitive e-commerce flow for non-tech-savvy customers.

Sustainability Storytelling – Highlighting the eco-friendly materials and packaging to appeal to conscious buyers.

Smooth Checkout & Payment Integration – Offering a frictionless purchasing process.

Brand-Aligned Color Palette – Using a soothing and elegant color scheme

The Solution

I designed a clean, engaging, and conversion-optimized Squarespace website with:

✅ A cozy, inviting homepage showcasing the brand’s mission and best-selling products.

✅ A structured, easy-to-navigate shop page with filter options by scent, size, and price.

✅ A heartfelt “About” section sharing Anna’s journey and passion for handcrafted candles.

✅ A dedicated FAQ & Sustainability section educating customers on soy wax benefits and candle care.

✅ A smooth checkout process with multiple secure payment options.

✅ A pop-up for email list growth, offering 10% off the first order.

✅ A fully mobile-responsive design for a seamless shopping experience across all devices.

✅ A color palette integration aligning with the brand’s identity, reinforcing warmth and nature.

Squarespace online store and website - Item card
Squarespace online store and website - Contact

Results & Impact

✨ Warm, nature-inspired brand presence

✨ Clear and engaging storytelling

✨ Easy navigation and smooth user experience

✨ Optimized for conversions with compelling CTAs

💡 This project demonstrates my ability to craft beautiful, functional, and high-converting e-commerce websites tailored to small business owners

📌 Want an online store that reflects your brand’s essence?

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